What's on the Menu takes a look at feature items on the menu at McDonald's in other countries to see how American fast food has adapted itself to local tastes. Why McDonald's? It works for the Big Mac index and that's good enough for me.
Parlez vous francais? Yeah, me neither but that didn't stop me from plumbing the McDonald's France website to see how the country known for haute cuisine eats quickly. First up! Le P'tit Moutarde!
Le P'tit Moutarde ("the small mustard") is a small hamburger on a fancy bun. It's a regular McDonald's hamburger patty with a fancy mustard sauce, and slice of tomato on a ciabatta bun. Think of it as a fancier McDonald's hamburger. I could see it in the U.S. as an upscale-type of snack item.
framboise (berry beer), and vanilla. Frappes in the U.S. are still being test marketed... booooooo...
Japan's Shaka Shaka Chicken but without the fun name, McDonald's France's Chicken Shake (insert picture of blended chicken here) features two tube-like breaded chicken strips rather than a single breaded chicken breast but is otherwise the same concept: you dump the flavored powder in the provided bag with the chicken, shake well, and eat.
The shaking powder comes in three flavors: curry, provencal (dried tomatoes, onions, parsley, and garlic flakes if it's anything like provencal sauce), and barbecue.
Other U.S. fast food restaurants have tested this concept in the U.S. but I guess it didn't catch on because McDonald's never has.
All-in-all, McDonald's France's feature items seem to be a little more upscale than McDonald's USA. More Angus Burgers and less McDouble.
Spotlight on: McDonald's in Japan
What's on the Menu: McDonald's Chile
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