introduction of an offshoot brand (Cracker Jack'D), the original Cracker Jack brand of glazed popcorn and peanuts adds two new flavors, more peanuts, and modern prizes in celebration of their 120-year anniversary.
The two new flavors offered are fairly traditional: Kettle Corn and Butter Toffee popcorn.
Additionally, more peanuts are now included in 4- and 8-ounce bags of Original Cracker Jacks.
On the modernizing-the-brand side of things, prizes now include digital components (i.e. codes for online content) and there is now a Cracker Jack-branded mobile app that comes with two retro games (Baseball and Pinball) and is available free via for Apple and Android mobile devices at www.crackerjackapp.com.
Cracker Jack Butter Toffee and Caramel Coated with More Nuts varieties carry a suggested retail price of $1.49 for a 4-ounce package and $2.29 for a 8.5-ounce package. The Kettle Corn variety only comes in a 4.5-ounce bag with a suggested retail of $1.49.