Haagen-Daz now offers a free "Concerto Timer" app for the iOS (i.e for iPhones and iPads), which plays a 2-minutes long virtual violin concerto when you run the app and point your camera at a carton of Haagen-Daz (or any other ice cream apparently).
Why two minutes? That's the ideal time for ice cream to soften or, according to Haagen-Daz: "the exact amount of time needed to prepare [your] Haagen-Dazs ice cream in order to get the full, rich consistency and allow all the flavors to fully bloom. Allowing the ice cream to soften slightly – also called tempering – for two minutes enhances the texture and exposes fans to the craftsmanship of premium ingredients that is characteristic of Haagen-Dazs ice cream, gelato, sorbet and frozen yogurt."
|Screenshot of the app in action.|
You can download and try the app from the Apple iTunes App Store via your iOS device.
Here's a video of a demo of the Concerto Timer app: