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Aug 25, 2013

Around the World: Wendy's Malaysia - New Pizzario Burger

Wendy's Malaysia's new Pizzario Burger attempts to mix pizza with burger by adding a tomato-based "Italian sauce" (i.e. pizza sauce) to a fairly standard cheeseburger.

Oddly enough, they went with American cheese rather than a more Italian provolone or mozzarella. The rest of the burger is pretty run-of-the-mill, if minimalistic: an Australian beef patty, chicken crisp (a halal stand-in for bacon), and toasted bun.

The tagline they're running is: "So good, you'll go, 'Mamma Mia!'"

It seems a little uninspired. Maybe they should have looked to Boston Pizza's Pizzaburger for inspiration. I like the name though.


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