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Dec 17, 2013

News: Domino's First Vegan Pizza Offered in Israel

After six months of work, Domino's has developed their first vegan pizza ever and just started offering it in Israel this week.

The new pizza is topped with a non-dairy soy-based "cheese" and vegetables such as olives, tomatoes, spinach, and eggplant.

The pizza is offered for 69.90 shekels each (~$19.94 US) or discounted to 54.90 shekels (~$15.66 US) each when two pizzas are purchased.

The move is at least partially attributed to a Facebook campaign by Israeli vegan group, Vegan Friendly.

Should the pizza be well received, it's possible it might expand to other markets such as the US, where there might be a demand for vegan pizza.

Photo by Domino's Israel


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