Lay's is once again inviting fans to submit their ideas for potato chip flavors for the chance to win $1 million and see it on the shelves with their second "Do Us A Flavor" contest.
This time around, fans can suggest flavors for three different chip forms: Lay's Original, Lay's Kettle Cooked, and Lay's Wavy (the first time around, Lay's Original was the only available canvas). Also, rather than 3 finalist flavors going into production, this time there will be four finalists.
From now through April 5, 2014, fans can submit their flavor ideas at www.dousaflavor.com, through Twitter (by following @Lays), through Lay's YouTube channel, through the Lay's Facebook Page, or through their cell phone (by texting FLAVOR to CHIPS (24477). Fans will be asked to provide their name, flavor name, up to three ingredients, the chip style, and a 140-character description or inspiration for their flavor.
Flavors will be judged by a panel made up of chefs, foodies, and flavor experts who will select the four finalists. The four finalists will debut in summer 2014 and from there, fans will be able to vote for their favorite of the four. The winning flavor will be revealed in November 2014.
More details are available at www.dousaflavor.com.
From the first "Do Us A Flavor" contest in 2012, the finalists were Sriracha, Cheesy Garlic Bread, and Chicken & Waffles, which made it onto the shelves in 2013. Cheesy Garlic Bread ended up winning.