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May 30, 2014

News: New Oreo Creme Filled and Birthday Frosting Filled Chips Ahoy Cookies

To celebrate Chips Ahoy's 50th birthday, the brand has come up with two new flavors of the iconic chocolate chip cookie: Chips Ahoy Birthday Frosting Filled and Chips Ahoy Oreo Cream Filled cookies.

Birthday Frosting Filled features a chewy chocolate chip cookie with colorful confetti chips and a filling of frosting and confetti nonpareils. Oreo Cream Filled combines two of Nabisco's top-selling cookies by filling a chewy chocolate chip cookie with vanilla-flavored Oreo creme.

Both flavors are available nationwide and are a permanent part of the Chips Ahoy line up rather than limited editions. They come in 9.6-oz packages and tend to cost around $2.99 (may vary).

I asked about the inspiration behind the cookies and Tara Apisa, Senior Brand Manager of the Chips Ahoy brand had this to say:

"This year Chips Ahoy! is turning 50, and to celebrate this milestone birthday, we wanted to delight the fans who've made us America's #1 chocolate chip cookie. To do so, we're giving fans an extra special treat inside our cookies with Birthday Frosting and Oreo Creme Filled, which combines two of America's favorite cookies- Oreo and Chips Ahoy!- into one delicious treat."


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