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Jun 10, 2014

News: Coca-Cola Offers New Personalized Bottles of Coke

For those who prefer a more personalized soda drinking experience, Coca-Cola is offering bottles of Coke, Diet Coke, and Coke Zero with their logo switched out for one of 250 of the most popular names among teens and Millennials. The bottles are the key part of their "Share a Coke" campaign this summer.

Basically, that means you can get your friend Alex a bottle with his/her name on it.

In addition to first names featured on 20-oz bottles, there will be group designations like "Family" and "Friends" on 1.25- and 2-liter bottles, and nicknames like "BFF," "Bestie," and "Legend," on 12-ounce cans. Even 8-oz glass bottles are getting in on the act, although they'll just say "Share a Coke."

For those who like freebies, Coca-Cola Freestyle soda fountains will display a QR code on-screen for those who have the Coca-Cola Freestyle app on their smart phone to scan and send a coupon for a free 20-ounce Coke to a friend.

The campaign kicks off on June 12, 2014, when you can visit www.shareacoke.com to see which specific names are available.

For those who can't find their names on store shelves, the company plans to tour the nation with over 500 stops, where you can customize a 7.5-oz Coca-Cola mini can as well as get a second one for someone else. The full schedule for the tour will be available on www.shareacoke.com as well.

While the "Share a Coke" campaign is new to us here in the US, it was first introduced over in Australia in 2012 and has since made its way to over 50 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain, and Chile.


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