Rather than for test marketing, the new, exclusive menu items were being offered as the culmination of their charitable Camp Taco Bell business leadership program, which saw teams of teens from various Boys & Girls clubs, local Taco Bell restaurants, and summer interns compete to develop and create new menu item over two days. The two winning teams got to sell their product at a local Taco Bell restaurant, which brings us back to last Saturday, the Brunchitos, Jalaritos, and Huntington Park.
The Jalarito was created by the first place winners, the Boys & Girls Club of La Habra, and is a "crispy burrito" (i.e. chimichanga) filled with pintos beans, cilantro rice, fire-grilled white-meat chicken, three-cheese blend, and jalapenos. At $2.49 a pop, they sold 352 of them.
The winning teams received scholarship money for their efforts as well as grant money.
I would not mind seeing either item at my local Taco Bell, especially the chimichanga!
You can check out this video they put together if you want more details:
Photos by Taco Bell.