The Pretzel Bacon Cheeseburger was first introduced last year as a limited-time only offering that generated quite a bit of buzz for the chain and was generally well liked. It was supported by a silly campaign centered around having musical artists sing songs and one-liners made up of fans' positive tweets regarding the burger.
It features a warm, soft pretzel bun sandwiching a quarter-pound beef patty, applewood-smoked bacon, a slice of cheddar cheese, warm cheddar cheese sauce, smoky honey mustard, tomato, red onion, and spring mix.
The bun is also an available option on other Wendy's burgers for an additional 30 cents charge (may vary).
You can check out the announcement below. It's a music video, of course:
You said “bring it back.” So we did. Then you said “keep it on the menu.” So we…well, just watch. https://t.co/FNsVr17l8a
— Wendy's (@Wendys) August 11, 2014