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Oct 16, 2014

Denny's Tries Advertising with Web Cartoon

Denny's is working the animated web series angle as a new way to plug their brand. The new series is called "The Grand Slams," and is produced by Stoopid Buddy Stoodios, the same folks behind Robot Chicken.

The setup is the series follows Egg, Pancake, Sausage, and Bacon in their everyday adventures.

Here's the reasoning behind the series according to John Dillon, Vice President of Marketing for Denny's: “As we continue to grow as a brand and engage with our millennial audience both on-and-offline, it is important we extend conversations beyond our diner walls and into the social world where they live and breathe.”

The first episode was just released on October 15 (you can get a taste of the series below) and the new episodes will release through January.




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