I bought a 12-oz package of the lightly-seasoned version for $5.49 from Whole Foods, which is about the same price as cooked chicken strips there.
These might look and feel like chicken, but it definitely doesn't smell like chicken. There's a weird smell to it that I can't readily identify. Soy would be my guess.
And feel? They somehow weaved plant fibers together so that the strip tear just like chicken albeit fairly firm overcooked chicken. I tried browning a few of the pieces, but it didn't make them any more tender (also the box instructions stress not to overcook the chicken-free strips).
Nutritional Info - Beyond Meat Chicken-Free Strips
Serving Size - 6 strips (85g)
Calories - 120 (from Fat - 30)
Fat - 3g (Saturated Fat - 0g)
Sodium - 350mg
Carbs - 6g (Sugar - 0g)
Protein - 20g