The new premium line contains no artificial ingredients, preservatives, colors, or added nitrites/nitrates.
The guarantee is good through April 30, 2015 and the way it works is: you buy an 8-ounce package of Hillshire Farm Naturals lunchmeat and visit www.hillshirefarm.com/guarantee. There, you can select "Love It" or "We'll Eat It." If you "Love It," Hillshire Farm will make a meal donation to Feeding America, a non-profit hunger relief organization (up to 500,000 meals). If you didn't like it, select "We'll Eat It" and you can get a rebate of up to $6 (limit one per household) or you can have Hillshire donate your refund to Feeding America.
You can find the complete terms of the guarantee at http://hillshirefarmeatit.young-america.com/rules.
The Naturals line includes Slow Roasted Turkey Breast, Honey Roasted Ham, Hardwood Smoked Turkey Breast, and Black Forest Ham.