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Jul 30, 2015

Starbucks Branches Into Supermarket Yogurt Aisle

Starbucks' Evolution Fresh invades the supermarket dairy aisle with new "Evolution Fresh Fruit on the Bottom Greek Yogurt, Inspired by Dannon."

The new yogurt (with a clunky name) is basically a progression from the Evolution Fresh yogurt parfaits only available in Starbucks stores. They're the product of a collaboration between Starbucks and Dannon.

The new yogurt's selling points include nonfat Greek yogurt over real fruit made with simple ingredients, and a lack of artificial flavors, sweeteners, or preservatives (basically, it's very on-trend; an increasing number of people are looking to nix artificial ingredients from their food).

There are four varieties: Blueberry, Black Cherry, Raspberry Blackberry, and Pineapple Passion Fruit.

Evolution Fresh Greek Yogurt (let's just go with that for sanity's sake) comes in 5.3-oz cups and come out to 120 calories and at least 11 grams of protein per container (which is pretty comparable to most Greek yogurts). The suggested price per single-serve cup is $1.69.

Starbucks' Evolution Fresh brand is better known for cold-pressed (and fairly pricey) juice.


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