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Oct 23, 2015

Carl's Jr. / Hardee's Partners with Video Game to Target "Young Hungry Guys"

If nothing else, they are remarkably consistent. Carl's Jr. and Hardee's once again targets their key demographic of "young hungry guys" by partnering up with the newest game in the popular Call of Duty game franchise, Call of Duty: Black Ops III, and model Charlotte McKinney in a new commercial.

The new TV spot highlights a game piece, instant-win and sweepstakes game for Call of Duty: Black Ops III with in-game prizes (again, key demographic) as well as a few physical prizes. Game pieces can be found on packaging of the new Tex Mex Thickburger as well as a large drink.

Charlotte McKinney was previously featured by Carl's Jr. and Hardee's in a campaign that introduced their All-Natural Burger.

The ad follows a similar look to previous Call of Duty commercials and, according to a company rep, cost $1 million to make. You can check it out below:




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