The new TV spot highlights a game piece, instant-win and sweepstakes game for Call of Duty: Black Ops III with in-game prizes (again, key demographic) as well as a few physical prizes. Game pieces can be found on packaging of the new Tex Mex Thickburger as well as a large drink.
Charlotte McKinney was previously featured by Carl's Jr. and Hardee's in a campaign that introduced their All-Natural Burger.
The ad follows a similar look to previous Call of Duty commercials and, according to a company rep, cost $1 million to make. You can check it out below: