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Aug 1, 2016

Del Monte Targets New Fruit Cups Towards Adults

Del Monte aims specifically at adults with new Fruit Refreshers fruit cups, which they're pushing as a "healthy adult snacking option."

Compared to regular fruit cups, the new adult options features slightly more tropical flavors, larger sizes, and are less sweet with slightly sweetened fruit water rather than light syrup.

There are two varieties at launch: Pineapple with Passion Fruit Flavored Fruit Water and Mandarin Oranges with Coconut Water.

Each cup of Del Monte Fruit Refreshers is good for one serving of fruit with 100 calories or less plus contain no high fructose corn syrup, artificial flavors, or artificial sweeteners.

Image via Del Monte.


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