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Dec 22, 2016

Campbell's Introduces New "Well Yes!" Line of Soups

Campbell's jumps on the "clean" and simple ingredients bandwagon with the introduction of "Well Yes!",  a new soup line featuring "clean, simple, and nutritious ingredients."

Highlighted ingredients for the line include kale, quinoa, barley, beans, sweet potatoes, and whole grains. The Well Yes! name seems to be a play on words that sounds like "wellness," while the company indicates that the brand is about saying "yes" to "small, positive moments" throughout the day. Other product features include no artificial colors, flavors, ingredients, or modified starches.

The initial launch includes nine varieties of soup, including:

- Black Bean and Red Quinoa Soup
- Chicken Noodle Soup
- Hearty Lentil with Vegetables Soup
- Hearty Tomato with Toasted Barley Soup
- Italian Vegetable with Farro Soup
- Minestrone with Kale Soup
- Roasted Chicken and Wild Rice Soup
- Sweet Potato Corn Chowder
- Tomato Carrot Bisque

Well Yes! soups come in 16.6-oz, non-BPA-lined cans and are available nationwide for a suggested retail price of $2.69.

Photo via Campbell's.


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