I bought a 8.5 oz. bag for $1.99 on sale.
The aroma from the bag is not exactly appetizing, at least not for me. It smells mostly like old oil at first blush, although if you sniff it for a while, it slowly starts smelling more like various condiments (mainly ketchup).
These chips actually reminded me a lot of the Flame-Grilled Steak Ruffles Max chips they put out a few years ago... which is terrible in my book, because I think I gagged when I first tried those. The use of "flame-grilled" in both flavors is probably intentional; I think the "beef" seasoning must be the same one they originally developed.
Overall, Ruffles Flame-Grilled Cheeseburger Chips are a hard pass for me. I can't get over the rancid-tasting grease flavor, which no amount of water seems to wash away. Yes, it does vaguely call to mind a bacon cheeseburger, but rather than the juicy and charred meatiness of an actual cheeseburger, these chips capture the greasy aftermath left behind on the plate.
Nutritional Info - Ruffles Flame-Grilled Cheeseburger Chips
Serving Size - about 11 chips (28g)
Calories - 150 (from Fat - 90)
Fat - 10g (Saturated Fat - 1.5g)
Sodium - 160mg
Carbs - 15g (Sugar - 1g)
Protein - 2g