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Jul 19, 2017

New "Breyers Delights" Offer Lower Fat and More Protein Than Regular Ice Cream

Catering to customers who want to indulge in ice cream but who also want less calories and more protein, Breyers introduces new Breyers Delights this summer.

The new line of low- and reduced-fat ice creams comes in pints and are good for 260 to 330 calories and 20 grams of protein per pint (compared to 1000 calories and 16 grams of protein in a pint of Ben & Jerry's Vanilla ice cream).

There are four flavors available at launch: Vanilla Bean, Creamy Chocolate, Cookies & Cream, and Mint Chip.

The suggested retail price per pint ranged from $4.49 to $4.99.

Photo via Breyers.


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