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Nov 8, 2017

Walmart Rolls Out Italy-Sourced Private Brand Grocery Line

Walmart launches a new Italian-themed private brand line of groceries sourced from Italy and created in partnership with the Italian Trade Agency, an Italian government organization dedicated promoting Italian companies abroad.

The new line, which they're calling "Sam's Choice Italia," marks the first time Walmart has created a line of food items dedicated to a single country. The initial rollout includes 40 items, including gnocchi, risotto, and canned tomatoes, and can be found in stores as well as online at Walmart.com.

According to the company, the line "serves up the rich, savory tastes of Italy at [Walmart's] everyday low prices."

Here's what you can expect to find in Walmart's Sam's Choice Italia line at launch (including prices):

- Sam's Choice Italia Spaghetti, 500g - $1.38
- Sam's Choice Italia Penne, 500g - $1.38
- Sam's Choice Italia Rigatoni Pasta, 500g - $1.38
- Sam's Choice Italia Casarecce Pasta, 500g - $1.38
- Sam's Choice Italia Conchigli Pasta, 500g - $2.48
- Sam's Choice Italia Fusilloni Pasta, 500g - $2.48
- Sam's Choice Italia Tagliatelle Egg Pasta, 500g - $2.48
- Sam's Choice Italia Pappardelle Egg Pasta, 500g - $2.48
- Sam's Choice Italia Potato Gnocchi, 500g - $1.88
- Sam's Choice Italia Tomato Basil Pasta Sauce, 24 oz - $2.98
- Sam's Choice Italia Napoletana Pasta Sauce, 24 oz - $2.98
- Sam's Choice Italia Putanesca Pasta Sauce, 24 oz - $2.98
- Sam's Choice Italia Tomato & Mascarpone Pasta Sauce, 24 oz - $2.98
- Sam's Choice Italia Roasted Garlic Pasta Sauce, 24 oz - $2.98
- Sam's Choice Italia Basil Pesto, 6.7 oz - $2.48
- Sam's Choice Italia Tomato Pesto, 6.7oz - $2.48
- Sam's Choice Italia Pesto Gnocchi Meal Kit, 13.75 oz - $1.86
- Sam's Choice Italia 4 Cheese Gnocchi Meal Kit, 13.75 oz - $1.86
- Sam's Choice Italia Tomato Gnocchi Meal Kit, 13.75 oz - $1.86
- Sam's Choice Italia Truffle Risotto Meal Kit, 6 oz - $1.86
- Sam's Choice Italia Mushroom Risotto Meal Kit, 6oz - $1.86
- Sam's Choice Italia 4 Cheese Risotto Meal Kit, 6 oz - $1.86
- Sam's Choice Italia Trenete with Alfredo Sauce Meal Kit, 5.64 oz - $1.86
- Sam's Choice Italia Spaghetti with Pesto Sauce Meal Kit, 5.64 oz - $1.86
- Sam's Choice Italia Fusilli with Tomato Basil Sauce Meal Kit, 5.64 oz - $1.86
- Sam's Choice Italia Penne with Mushroom Sauce Meal Kit, 5.64 oz - $1.86
- Sam's Choice Italia Crushed Tomato with Basil, 390g - $0.96
- Sam's Choice Italia Crushed Tomato, 390g - $0.96
- Sam's Choice Italia Aged Balsamic Vinegar, 250 mL - $6.98
- Sam's Choice Italia White Balsamic, 250 mL $6.98

The brand plans to add more items in the near future.

Italian, along with Chinese, Japanese, and Mexican cuisine, is among the most popular ethnic cuisines here in the US.

Photo via Walmart.


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