The "67" (also "6-7") refers to a nonsensical meme that originated from the song "Doot Doot (6 7)" by Skrilla and gained popularity due to being featured on TikTok and Instagram Reels. It evolved into people just saying the phrase as slang with various meanings (or lack thereof), including as an inside joke where students cheer when they hear the words spoken (to the consternation of many a math teacher).
The 67 deal compares well to Domino's regularly offered $7.99 large 1-topping carryout deal (it's an additional 17% discount) and is available through Sunday, November 16, 2025, at participating locations nationwide.
In addition to keeping hip with the young folk with a viral deal, Domino's has just launched a rebrand that the pizza chain describes as, "We've taken inspiration from the past and present, and transformed it into modernized elements that will better reach future pizza lovers, including hotter colors, new packaging features a more simple, iconic approach and even a new jingle, "Dommmino’s," brought to life by hip-hop/country/Americana music star Shaboozey."
You can see the changes to Domino's packaging, color palette, and more below:
According to the brand's consumer research and testing, the new look "significantly improved consumers' perceptions of the brand as more vibrant/bold, fun/playful and modern." Additionally, 67% of consumers preferred the new rebrand over the previous design, with 73% of Gen Z and 70% of Millennials in favor of the new look.
Photos via Domino's.
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