Cheez-It Reveals New Smoked Cheddar and Smoked Gouda Varieties

Aiming to offer a "bolder, richer, and smokier" quality to its signature cheesy crackers, Cheez-It reveals new Cheez-It Smoked crackers.

Thomas' Launches New Froot Loops Mini Bagels

Thomas' Breads teams up with WK Kellogg Co to launch new Froot Loops Mini Bagels as a limited-time product.

New Froot Loops Icee for Summer 2024

The Icee Company partners with WK Kellogg Co to introduce a new, fruity, Froot Loops cereal-flavored Icee frozen slush drink.

New Chocolatey Peanut Butter Rice Krispies Treats Arrive

Kellanova introduces new Chocolatey Peanut Butter Rice Krispies Treats as the latest flavor of the popular marshmallowy cereal snack.

Eggo Selling EggoVac Robot Vacuum for 2023 Holidays

If you're in the market for a robotic vacuum cleaner that looks a bit like an Eggo waffle, you might be happy to hear that Eggo has partnered with Bissell to offer the limited-edition EggoVac, a "one-of-a-kind waffle-inspired robotic vacuum that makes the holiday clean up easy."

New Frosted Chocolatey Chip Pancake Pop-Tarts Arrive

New Frosted Chocolatey Chip Pancake Pop-Tarts are arriving at Walmart stores across the country this month and promise the taste of "buttery, chocolatey pancakes" in toaster pastry form.

Eggo Partners with Sugarlands to Debut New Boozy Eggo Brunch in a Jar Sippin' Cream

To celebrate National Waffle Day (August 24, 2023), Eggo again partners with Sugarlands Distilling Co. to debut new Eggo Brunch in a Jar Sippin' Cream as a boozy drink to evoke the flavors of brunch.

Strawberry Milkshake Pop-Tarts Set to Return Starting September 2023

Strawberry Milkshake Pop-Tarts make a return this fall when you'll be able to find it at Walmart.

Pringles Releases New Harvest Blends Chip Flavors

Pringles releases the new Harvest Blends collection, which sees their signature potato-based crisps infused with either multigrain or sweet potato.

At launch, Pringles Harvest Blends collection includes the following flavors:

Cheez-It Pop-Up Pumps Your Car with Cheez-It Crackers Instead of Gas

Calling it the "biggest, cheeziest roadside attraction to ever grace America's beloved highways and byways," Kellogg's opens the Cheez-It Stop, a pop-up roadside fill station that pumps out bags of Cheez-It crackers for free instead of gasoline.

Review: Kellogg's - Rainbow Krispies

Kellogg's Rainbow Krispies are an offshoot of Rice Krispies that features a fruity, multi-grain cereal with a shape like if you shaved off a quarter of sphere.

Kellogg's Releases New Icee Cereal

Kellogg's partners with the Icee Company to release new, ice-slush-themed Kellogg's Icee Cereal.

New Pringles Minecraft Suspicious Stew Arrives

Pringles collaborates with Minecraft to release new Pringles Minecraft Suspicious Stew-flavored potato crisps.

Kellogg's Debuts New Rainbow Krispies

Kellogg's presents the first fruity-take on Rice Krispies cereal with the debut of new Kellogg's Rainbow Krispies, which as a fruity, multi-grain cereal fortified with vitamin D.

Kellogg's Debuts New Macaron-Flavored Miraculous Cereal

Kellogg's partners with the animated kids show "Miraculous - Tales of Ladybug and Cat Noir" to debut new, macaron-flavored Kellogg's Miraculous Cereal.

Eggo Releases New Chocolatey Chip Banana Waffles and More

Eggo releases a trio of new products this month with the arrival of new Eggo Chocolatey Chip Banana Waffles, Eggo Vanilla Bean Grab & Go Liege-Style Waffles, and Eggo Berry Blast Mini Toast Waffles.

New Kellogg's Rice Krispies Candy Bars Arrive

Kellogg's teams up with Frankford Candy to welcome two varieties of new, king-size Kellogg's Rice Krispies Candy Bars starting this month.

The new candy bars come in two flavors: Marshmallow and Strawberry.

Kellogg's Debuts New Frosted Banana Bread Pop-Tarts

Inspired by fresh-baked banana bread, Kellogg's debuts new Frosted Banana Bread Pop-Tarts toaster pastries.

Kellogg's Releases New Little Debbie Swiss Rolls Cereal

Kellogg's teams up with snack cake maker Little Debbie to release new Kellogg's Little Debbie Swiss Rolls Cereal.

Kellogg's Reveals New Frosted Flakes Minecraft Cereal

Kellogg's partners with popular video game Minecraft to release new Frosted Flakes Minecraft Cereal starting in April 2023 at retailers nationwide.