Jan 12, 2012

News: Starbucks - New Blonde Roast Coffee Sampling Jan 12 - 14

Long known for its dark roast coffee, Starbucks is out with a lighter Blonde Roast of coffee to draw in coffee drinkers who prefer such (some 54 million coffee drinkers in the U.S. apparently, according to Starbucks research).

To figure out if you're one of those 54 million people, Starbucks is hosting “Find the Roast You Love Most” tasting events at participating Starbucks locations starting today, January 12 and running through January 14.

The events will be hosted for three hours each day (times vary by location so call first) and customers will be able to taste Starbucks Blonde Roast alongside its Medium Roast and Dark Roast. Those who participate in the taste test will receive a sticker declaring their roast preference, as well as a free sample of Blonde Roast to brew at home or a coupon for $1 off either their choice of a pound of any Starbucks coffee or their choice of any variety 8- or 12-pack of Starbucks VIA Ready Brew.

The new blend is available as a brewed option at Starbucks stores in the U.S. and as packaged coffee at Starbucks locations as well as grocery stores.

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