Having touted its last night "Fourth Meal," for quite some time, after years of testing,
Taco Bell is rolling out its
"First Meal" breakfast menu (
according to NRN) in 10 states and about 750 locations including California.
Apparently they tested "spicy" and "unique" items and customers want milder fare for breakfast so it's taco sauce for you if you want to liven up your breakfast.
The breakfast menu features 11 new items including 4 breakfast burritos (various combinations of breakfast meat and eggs), a sausage and egg wrap, hash browns, Cinnabon Delights, Seattle's Best coffee and Tropicana orange juice. I actually tried a few of the new breakfast items last year and you can check out some details and my thoughts
here.
Breakfast hours vary by locations, but generally fall between 8am and 11am.
Taco Bell is looking to complete a chain-wide rollout by 2015.
Here's the complete menu with suggested prices (may vary):