Mar 19, 2008

New Nabisco's Triscuit Box

One of my favorite snack crackers are Triscuits which some people find odd, but those same people don't like eating saltine crackers so "boo" to them. Triscuits are whole grain shredded wheat crackers that are made by Nabisco (known as "Christie" in Canada) which used to be the NAtional BIScuit COmpany shortened to Nabisco for trademark purposes ("Nabisco" is a much stronger mark than "National Biscuit Company" since it would probably be considered arbitrary or fanciful rather than descriptive. Something I learned in trademark law.).

Anywho, I used to be interested in marketing so was pleased to observe that the latest box of Triscuits I bought had a new design which I think is a lot warmer and inviting and maybe a bit more upscale. You can see for yourself below and compare with the one above.

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