The brand contends that you'll find it difficult to see the color difference in the reformulated donuts. Dyes/food coloring are notably found in the chain's donut icing, sprinkles, and some donut fillings.
By the end of the year, Dunkin' Donuts is on track to further remove artificial dyes from other menu items including frozen beverages, baked goods, breakfast sandwiches, and coffee flavorings.
Also by the end of the year, sister brand Baskin-Robbins will remove synthetic dyes from the menu, including ice cream (both in scoops shops and packaged at retailers), syrups, sauces, sprinkles, and beverages.
Exceptions to the changes include select supplier-branded ingredients produced by other companies that are used as toppings, ice cream inclusions, or decorative elements. Baskin-Robbins will take a longer period of time to find replacements for the decorative elements on its ice cream cakes.
Photo via Dunkin' Donuts.
