Jan 22, 2018

General Mills Puts Out Cereal Boxes That Can Be Transformed into Rube Goldberg Machines

In partnership with Rube Goldberg, Inc., General Mills has put out specially-marked boxes of select cereals, including Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Lucky Charms, and Reese's Puffs, that can be transformed into one of six Rube Goldberg-type machines.

Rube Goldberg machines are basically complex devices that perform simple tasks through a series of indirect and potentially complex mechanisms (In case you need a visual, here's a video of one).

Each box includes instructions and are meant to be fun and easily transformed while promoting STEM (Science, Technology, Engineering, and Math) education.

Additionally, you can post a photo/video of your assembled General Mills Cereal machine on Instagram or to the General Mills Cereal Facebook page using hashtags #BreakfastBlueprint and #BigGSweepstakes for a chance to win one of twenty $20,000 college scholarships. You can find details at

Photo via General Mills.

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