News: Starbucks - New Year, New Logo

Citing brand evolution and marking their 40th anniversary, Starbucks is doing away with the text and green ring of their logo and focusing on the siren graphic alone in their new logo.

Like the Nike Swoosh, you're supposed to just automatically identify the distinctive Siren with Starbucks; the next step in Starbucks brand identity. I don't know about that though, it's pretty ornate for a logo and the Nike Swoosh is simpler and more easily identifiable.

News: Krispy Kreme - New Chocolate Treats

Unlike other more health-minded offerings for the new year by competitors, Krispy Kreme is pushing dark chocolate decadence in 2011 with their new Dark Chocolate Kreme donut and premium Hot Chocolate.

The Dark Chocolate Kreme donut has a dark chocolate creme filling, is hand-dipped in dark chocolate icing, and just for good measure, it's drizzled with chocolate.

The Hot Chocolate is meant to embody the taste of European dark chocolate (which kinda makes me want to go to Krispy Kreme, especially since Starbucks got rid of their Signature Hot Chocolate) in a warm drink that is topped with whipped cream and a chocolate drizzle.

The two limited-time items will be available until February 14 (by which time, I'm guessing Valentine donuts will be the flavor du jour).

News: Hostess - New Strawberry CupCakes

First there was the original Hostess Chocolate CupCake, then came the Golden CupCakes in 1999, now comes the natural progression to strawberry. Not to be confused with the muffin-like 100 Calorie Pack Strawberry Mini Cakes, Hostess's new Strawberry CupCakes feature strawberry cake filled with Hostess's signature "creme" filling topped with sweet strawberry icing and the trademark squiggle.

A box of eight cupcakes will run you about $3.99 (prices will vary).

Review: Jersey Mike's - Italian Sub

Jersey Mike's Subs is a submarine sandwich shop that is the fast casual to Subway's fast food. It's also Jersey Shore before there was Jersey Shore. One recently opened not too far from me, so the Sister and I went and tried their Original Italian Sub which costs $7.75 for a 7-inch "regular" (they also have a 14-inch "giant" for $10.95 and a 5-inch "mini" for $5.95. Pricing will vary with location).

News: Arby's - New Jr. Turkey Ranch Sandwich

New to Arby's Value Menu, the limited-time Jr. Turkey Ranch Sandwich features thin-sliced oven roasted turkey with ranch sauce, lettuce, and a tomato slice served on a toasted sesame bun.


I haven't been able to verify price yet but I'm going to guess it's $1. Price is $1.49 for the sandwich or $2.99 for a 300-calorie combo of the Jr. Turkey Ranch, a side salad, and a bottled water. Looks like it's aimed at people's new year resolutions.

The Jr. Turkey Ranch Sandwich is listed on the Arby's website as being of "limited availability at participating locations."

Review: Taco Bell - Steak Chalupa Supreme

Taco Bell's Steak Chalupa Supreme features a deep-fried chalupa shell filled with carne asada (steak), reduced fat sour cream, shredded lettuce, their three cheese blend (Cheddar, Pepper Jack, and Mozzarella) and diced tomatoes. Whereas a beef chalupa costs $1.99, the steak version will set you back 60 cents more at $2.59.

News: Snickers - New Snickers Peanut Butter Squared

Snickers has a new version: the Snicker Peanut Butter Squared. It's a Snicker bar but with the addition of peanut butter and separated into halves (or two "squares." Get it? They're being clever).

Snickers Peanut Butter Squared comes in a 1.78-ounce package which includes two chocolate Snicker squares and sells for a suggested retail price of 89 cents.

I don't know how I feel about this. Snickers already has plenty of variety between the nougat, chocolate, peanuts, and caramel without adding more to the mix.

News: McDonald's New Fruit & Maple Oatmeal

It's official. In case you missed the review last week, McDonald's finally put out the press release introducing their new Fruit & Maple Oatmeal nationally. You can expect to see TV commercials, posters in your local McDonald's, and the like starting today.

The key selling points would have to be the "two of the three recommended daily servings for whole grains" and about half a cup of fruit per order.

Fruit & Maple Oatmeal is McDonald's first new breakfast offering since 2008 but unlike the other breakfast items, it's available throughout the day. A cup features natural whole grain oats, light cream and brown sugar, topped with diced, fresh red and green apples, dried cranberries and two types of raisins. You can opt to get it without the brown sugar. It's priced at $1.99 in southern California but price varies with locale.

News: Starbucks - New French Roast Via

Joining the already available Colombian and Italian Roast Via instant coffees, Starbucks is introducing new French Roast Via tomorrow, January 4, in all their stores in the U.S. and Canada (but it is already available today on their online store).

French Roast is Starbucks best selling coffee and its flavor profile is described as smoky, dark and bold with surprisingly low acidity and light body. The suggested price is $9.95 for a pack of 12 individual servings.

Review: Burger King - French Fries

Burger King French Fries are of the crisp and battered variety. They were $1.29 for a small order.

Review: El Pollo Loco - Mixed Grill Plate

El Pollo Loco's Mixed Grill Plate offers carne asada alongside your choice of a chicken leg or thigh served with Spanish rice, pinto beans, warm tortillas (corn or flour), fresh salsa, diced onions, shredded lettuce, and chopped cilantro (for taco making). A Mixed Grill Plate will run you $6.49.

It's a fair bit of food and enough for two of me, but maybe only one of you if you're a big eater.

Brand Eating: A Year in Reviews - 2010

Happy 2011! It's been quite a year here at Brand Eating. Looking back at January, I started to update the blog regularly and had a little over 9,000 page views that month. Fast forward to last month and we have regular daily updates and over 100,000 page views a month which is a little crazy to me but I'm not complaining. Thank you everyone for visiting and commenting!

So to celebrate a great year, let's take a look back at the 10 most viewed reviews of 2010 (which is really a look at the some of the most popular fast food items of 2010), starting with number 10...

10. Pizza Hut Big Italy

The return of the Big Foot? Not really, and not really good either.