Nov 12, 2011

News: Sonic - New Toaster Melt Sandwiches

New for a limited-time at Sonic, Toaster Melt Sandwiches bring a mix of burger and sandwich. That is, they're basically burgers but with Texas toast instead of buns.

Toaster Melts are offered in two varieties: Bacon Cheddar and Mushroom Swiss.

The Bacon Cheddar Toaster Melt features a beef patty with grilled onions, bacon, cheddar cheese, pickles, and a hickory barbecue sauce while the Mushroom Swiss comes with a beef patty, grilled onions, sautéed portobello mushrooms, mayo, and Swiss cheese.

The sandwiches are available in full-sized (quarter pound) or junior versions and start at $1.99.

They're available through December.

Nutritional Info - Sonic Bacon Cheddar Toaster Melt 1/4lb (244g)
Calories - 780 (from Fat - 460)
Fat - 51g (Saturated Fat - 19g)
Sodium - 1370mg
Carbs - 43g (Sugar - 10g)
Protein - 37g

Nutritional Info - Sonic Bacon Cheddar Toaster Melt Jr. (178g)
Calories - 510 (from Fat - 220)
Fat - 25g (Saturated Fat - 9g)
Sodium - 1070mg
Carbs - 50g (Sugar - 11g)
Protein - 20g

Nutritional Info - Sonic Mushroom Swiss Toaster Melt 1/4lb (234g)
Calories - 820 (from Fat - 530)
Fat - 58g (Saturated Fat - 18g)
Sodium - 820mg
Carbs - 39g (Sugar - 5g)
Protein - 34g

Nutritional Info - Sonic Mushroom Swiss Toaster Melt Jr. (174g)
Calories - 540 (from Fat - 260)
Fat - 29g (Saturated Fat - 8g)
Sodium - 740mg
Carbs - 49g (Sugar - 9g)
Protein - 19g

1 comment:

  1. Marketing techniques to determine the feasibility and possible demand of a new product.

    If the "limited time" offer sells enough, brings enough income into the corporate coffers AND, if the new limited-time morsel also leads to add-on ordering... "...and toss in a drink, some fries and, how about one of those, etc. whatever there is a decent chance, depending upon projected future costs of ingredients, for the new item to become permanent and a possible replacement for an item that is not selling as much as desired.

    Basically, it all comes into the hands of the in-house corporate math pros who ascertain cost/profit matters... and that only makes sense BUT.... those calculator-using aces need to consider any "emotionality" by the human horde as to how the masses view any of the offerings.

    Imagine how folks would feel if A&W Root Beer dropped the root beer, root beer floats, etc.

    Even if profitability could be enhanced by scrapping those goodies it would likely harm the public's "view" of the firm and that move would be shunned.


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