May 18, 2023

Kraft Launches New Frozen Kraft Mac & Cheese Deluxe

Woman in Kraft Mac & Cheese Sweater shopping for Kraft Mac & Cheese Deluxe Frozen in frozen food aisle.
Kraft Mac & Cheese ventures into the frozen food aisle with the launch of new Kraft Mac & Cheese Deluxe Frozen.

The new mac & cheese product features a single-serve frozen meal of macaroni pasta in a creamy, homestyle cheese sauce topped with cheddar cheese. At launch it comes in two flavors: Original Cheddar and Four Cheese.

Kraft Mac & Cheese Deluxe Frozen is meant to be a convenient, comfort-food product that requires minimal preparation, cooking time, and clean-up. It's currently rolling out to major retailers nationwide.

As a promotion for the launch of the new frozen product, Kraft is selling a new, limited edition Frozen (A)isle Sweater on Amazon for $19.99, while supplies last. Meant to keep you warm and comfortable in the frozen food section, the sweater comes in the same signature blue as a box of Kraft Mac & Cheese and features a design of alternating rows of the brand's signature noodle smile and snowflakes.

Photo via Kraft.

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