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Jan 13, 2016

Taco Bell's New Quesalupa Set for February Debut

Looks like Taco Bell's next big thing is the Quesalupa and it's set to launch in early February. The signature feature of the new menu item is a Chalupa-like shell but with a melted cheese core.

The chain's been teasing the new menu item as "what could be its biggest launch to date" and plans a marketing blitz with "a series of ambiguous activities and exciting pop-up events" leading up to a 30-second TV spot set to air during the first quarter of Super Bowl 50 on February 7, 2016 (which means the Quesalupa will be available starting February 8, 2016).

The Quesalupa has been in the works at Taco Bell since at least 2014 and was announced as "coming soon" back in the middle of 2015 following a test run in Toledo, Ohio (Conan O'Brien got to try it even earlier in January 2015 and shared his thoughts... kind of...).

The Quesalupa comes filled with Taco Bell's standard taco fixings (seasoned beef, shredded lettuce, diced tomato, shredded cheese blend, and reduced fat sour cream) and will also be available in a breakfast version.

As it hasn't been officially or unofficially announced yet, there's no word yet on pricing (but I'd guess it'll go for around $3.00). I'll be sure to keep you guys updated with any further details closer to launch.


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