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Jan 23, 2018

7-Eleven Launches New Organic, Cold-Pressed Juice Line

7-Eleven looks to compete with juice bars and get in on the juicing trend with the launch of new organic, cold-pressed juices to their 7-Eleven Go!Smart private brand label.

The new juices are made from whole fruits and vegetables and come in four varieties:

- Clean & Green - Kale, cucumber, apple, spinach, mint, celery, lime, and parsley.
- Tropical Glow - Pineapple, orange, banana, apple, mango, passionfruit, and coconut water.
- Berry & Bright - Tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry, and acai.
- Restoration Red - Tomato, tart cherry, beet, strawberry, apple, and lime.

For a limited time, the chain is running a deal where you can get two 14-oz bottles of juice for $4 at participating locations. The regular suggested price for the new juices is $2.99 per bottle.

Cold-pressed juices refer to juice that is extracted from fruits and/or vegetables with a hydraulic press. Juicing (i.e. drinking juice) has become more popular as consumers look to conveniently boost consumption of fruit and vegetables.

Photo via 7-Eleven.


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