
Considering that reindeer aren't really commonly kept as pets and are only semi-domesticated in one state (Alaska) and this clearly becomes a promotion that few can participate in. In addition, you can't really bring pets into a restaurant unless they're service animals and I don't believe reindeer qualify.
I'd think this was a hoax or a call for DQ fans to dress up as reindeer but there's a press release and its subheading is "Free Reindeer Bites Blizzard® Treat for Those Who Bring an Actual Reindeer to Their Local DQ® Store" So, yes, it's a very strange but rather interesting promotion. Maybe you can trick them with a moose or deer?
What the heck. Lamest promotion ever.
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