The new bread was made to be "soft, sturdy, and slightly sweet." It's a flatbread so that it doesn't overpower the other ingredients in the sandwich.
In addition to the new brioche, the Smoked Turkey Cobb Sandwich contains a homemade avocado mayonnaise, smoked turkey breast, thick-cut applewood-smoked bacon, bleu cheese crumbles, hardboiled egg slices, green leaf lettuce and roma tomatoes.
To promote the launch, Corner Bakery is running a contest via Twitter where their followers have a chance to win a coupon (via mail) for a free Smoked Cobb Sandwich by being the first five to correctly answer one of three posted questions (a total of 15 winners per day) each weekday through Thursday, March 3rd.
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