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Feb 10, 2011

News: General Mills - Limited-Edition Retro Cereal Boxes at Target

Retro Boxes
Modern Boxes
If you're looking for a little bit of cereal nostalgia, General Mills is again bringing retro back with a select five limited-edition retro cereal boxes with designs and cartoons from the '50s, '60s, and '70s.

The selected packaging were among the top chosen via a national survey conducted by General Mills asking consumers to pick their favorite retro General Mills cereal boxes. The five boxes are: the 1956 Cheerios box, the 1968 Trix box, the 1984 Honey Nut Cheerios box, the 1984 Cinnamon Toast Crunch box and the 1989 Lucky Charms box.

The limited-edition cereal boxes are available now through mid-March nationally but only at Target stores. This is the fourth year retro packages have been re-introduced by General Mills.

I have to say, the old boxes were a lot simpler and cleaner than the sometimes overcrowded boxes of the present.


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7 comments :

  1. Do you think you can find the photos of the current boxes and do a side-by-side? I'm afraid I have to admit that I've never eaten Trix or Cheerios or Lucky Charms once in my life and have no idea what the boxes look like (Yep I was an Apple Jacks and Fruit Loops kid...not I if I have cereal I eat the "healthier" options like Special K)

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  2. Siiigh, Lucky Charms...they stopped selling them in the UK in around 1997 but they were a childhood favourite of mine - whenever someone I know visits the US I ask them to bring me back a box!

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  3. No Lucky Charms?! But... but...

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  4. I'll see what I can do. I've actually eaten every one of those cereals; growing up, my mom bought whatever cereal was on sale and/or she had a coupon for.

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  5. I love retro boxes! They make me either wish I was a kid again or wish I was around in the 50's or 60's...

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  6. I believe it has something to do with them containing too much food colouring, which is also why you can't get Froot Loops here.

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  7. Haha, probably better in the long run for you guys.

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