Feb 10, 2011

News: General Mills - Limited-Edition Retro Cereal Boxes at Target

Retro Boxes
Modern Boxes
If you're looking for a little bit of cereal nostalgia, General Mills is again bringing retro back with a select five limited-edition retro cereal boxes with designs and cartoons from the '50s, '60s, and '70s.

The selected packaging were among the top chosen via a national survey conducted by General Mills asking consumers to pick their favorite retro General Mills cereal boxes. The five boxes are: the 1956 Cheerios box, the 1968 Trix box, the 1984 Honey Nut Cheerios box, the 1984 Cinnamon Toast Crunch box and the 1989 Lucky Charms box.

The limited-edition cereal boxes are available now through mid-March nationally but only at Target stores. This is the fourth year retro packages have been re-introduced by General Mills.

I have to say, the old boxes were a lot simpler and cleaner than the sometimes overcrowded boxes of the present.


  1. Do you think you can find the photos of the current boxes and do a side-by-side? I'm afraid I have to admit that I've never eaten Trix or Cheerios or Lucky Charms once in my life and have no idea what the boxes look like (Yep I was an Apple Jacks and Fruit Loops kid...not I if I have cereal I eat the "healthier" options like Special K)

  2. Siiigh, Lucky Charms...they stopped selling them in the UK in around 1997 but they were a childhood favourite of mine - whenever someone I know visits the US I ask them to bring me back a box!

  3. No Lucky Charms?! But... but...

  4. I'll see what I can do. I've actually eaten every one of those cereals; growing up, my mom bought whatever cereal was on sale and/or she had a coupon for.

  5. I love retro boxes! They make me either wish I was a kid again or wish I was around in the 50's or 60's...

  6. I believe it has something to do with them containing too much food colouring, which is also why you can't get Froot Loops here.

  7. Haha, probably better in the long run for you guys.


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