Jul 26, 2018

$1.69 Chicken Fries at Burger King for a Limited Time

Burger King is running a limited-time deal where you can get an order of nine Chicken Fries for $1.69 at participating restaurants.

The promotion is meant to highlight the "pink tax," which refers to the additional cost that products that are marketed towards women tend to cost more than those marketed towards men. The chain uses Chicken Fries to depict the concept in this following video:

As you can see in the video, the chain sold a regular order of Chicken Fries for $1.69, while also selling Chicken Fries for Chicks (which offered the same amount of Chicken Fries but in a pink box) for $3.09.

Chicken Fries are normally sold for around $3 or more (varying with location).

Photo via Burger King.

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