The bag is meant to make it easier to see the child holding it due to it reflecting vehicle headlights and other lights. Other features of the bag include: a structured bottom, a Velcro clasp to prevent spillage, and an interior name tag.
The Frito-Lay reflective trick-or-treat bag comes filled with an 18-count Frito-Lay's Flavor Mix Variety Pack and costs $19.99. You can find it online on Amazon and at Kroger.com.
Photo via Frito-Lay.
