I went with the grilled steak, which cost $12. For the sides, I got organic mashed Yukon Gold potatoes and harissa cauliflower & zucchini.
Urban Plate is one of a number of cafeteria-style "fine casual" chains that have become popular and have been popping up a lot in California in recent years. It's basically meant to be a step up from fast casual (in both price and quality) while still retaining the relatively quick speed of fast food.
The potatoes were buttery and creamy with a mostly smooth texture interspersed with the odd chunk. There's a creamy chicken(?) gravy that I got on the side. It added an enjoyable dose of flavor to the potatoes (and was okay with the steak).
The toasted foccacia was nicely toasted, while still soft underneath. It was brushed with olive oil and some herbs for flavor.