Each 10-oz bottle includes 25 grams of protein and 100mg of caffeine (which is about the same as the average caffeine content for an 8-oz cup of brewed coffee). The protein comes from a combination of cultured nonfat milk and whey protein concentrate, while the caffeine come from the fruit of a coffee cherry (as opposed to the bean, which is actually the seed).
The new product is the brand's foray into the ready-to-drink coffee beverages and energy drinks aren and comes in four flavors: Vanilla, Mixed Berry, Peach, and Strawberry Banana. It's basically a yogurt drink/protein drink/caffeinated drink.
You can find Oikos Pro Fuel at Walmart for a suggested price of $1.98 and at grocery retailers nationwide for a suggested price of $2.49.
Photo via Oikos.