Jan 6, 2022

New $10 Taco Lover's Pass at Taco Bell Good for a Taco a Day for 30 Days

Taco Bell welcomes 2022 with the nationwide launch of the new Taco Lover's Pass, a digital taco subscription service that offers a taco a day for 30 consecutive days at participating locations for the price of $10 (may vary).

Taco Bell's Taco Lover's Pass is available now exclusively through the Taco Bell app. Each day you can choose one of seven tacos, including the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos, and the Doritos Locos Tacos Supreme.

You can purchase the pass through the app. After it's purchased, a Taco Lover's Pass category will appear in the app menu where you can choose your daily taco and redeem it in-restaurant. 

The national launch of the Taco Lover's Pass follows a successful test in Tuscon, Arizona in September of last year, According to Taco Bell, during the test, the Doritos Locos Tacos Supreme was the most redeemed taco (which makes sense as it's the most expensive taco of the bunch).

Photo via Taco Bell.

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