Kellogg's Introduces New Insta-bowls for Portable Cereal-and-Milk Eating

Kellogg's looks to encourage convenient cereal eating wherever you are with the introduction of new Insta-bowls, which are single-serve bowls of cereal and instant dry milk that you just need to add water and stir to enjoy.

According to Kellogg's, 68% of adults enjoy cereal but "prefer breakfast foods that are easy to eat on the go" because they don't have time to sit down and eat cereal with milk for breakfast.

At launch Kellogg's Insta-bowls come in four familiar varieties: Kellogg's Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.

You can find Kellogg's Insta-bowls now at Walmart for a suggested price of $1.98 per bowl. Kellogg's plans to roll out the new product to more retailers nationwide "eventually."

Photo via Kellogg's.