May 12, 2016

7-Eleven Debuts New Sour Gummy Beards

7-Eleven and Ferrara Candy Company's Trolli brand have partnered up to bring you new Trolli Sour Brite Weird Beards candy. The gummy candies is made to resemble pro basketball player James Harden's head including his signature long beard.

Each package of the new candy includes three different flavor and color combinations: Cherry/Lemon (red/yellow), Strawberry/Grape (pink/blue), and Orange/Lime (orange/green).

According to Allison Wyrwicz, brand manager at Ferrara Candy Company, "Weird Beards will help us reach our current fans in a fun way, and grab the attention of the Generation Z and Millennial Trolli fans who shop at 7-Eleven."

Trolli Sour Brite Weird Beards are available at participating 7-Eleven locations in the US through June 30 (which coincides with the NBA playoffs although the Harden's Rockets have already been eliminated from the tournament).

Image via Ferrara Candy Company.

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