Feb 17, 2012

News: Kraft - New belVita Breakfast Biscuit

Not sure about what's up with the odd capitalization, but Kraft/Nabisco is out with new belVita Breakfast Biscuits. Owing that people don't normally eat cookies for breakfast here in the States (at least not regularly!), they're calling it "the launch of a new breakfast category in the U.S."

The biscuits were made to "provide nutritious sustained energy to help fuel your body throughout the morning." The company touts that "sustained energy release results from a combination of carefully selected ingredients and a special baking process that helps preserve the integrity of the grain so that the carbohydrates are slowly released in the body." So they're a bit like timed-release biscuits.

Each individual package is portioned for breakfast and contains four biscuits.

Nutrition-wise, each package contains 18-20g whole grains per serving and is a good source of fiber and four B vitamins.

The product contains no high fructose corn syrup, no partially hydrogenated oils, and no artificial flavors or sweeteners are is available in three flavors: Blueberry, Golden Oat, and Apple Cinnamon.

While belVita might be new to the U.S., it is sold in more than ten, mostly European countries.

1 comment:

  1. Pshaw.

    The "American Way" would have been to condense the concoction and insert in a plastic "time release" capsule or capsules.

    Maybe "caplet(s)"?

    Powdered and packet packaged to be added to... water? Milk? Low-fat milk? One of the other milk-types or soy milk? Goat milk?

    Canned milk? Of course, if Kraft sells a milk-type that milk-type will be in the mixing instructions.


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