Unfortunately for Japanese residents looking forward to see their pizza delivered on the back of a reindeer, the plan had to be scrapped. They put out a video showing why:
What it boiled down to is: the reindeer were too difficult to control. In certain countries, including Japan, Domino's lets you track the status of your pizza delivery via GPS. They even came up with a reindeer icon for the promotion. But, as you can see in the video, with the reindeer, there's a chance that your pizza delivery might start weaving around in circles not unlike a drunken sailor in a storm. And that's only what happens on a empty test track at a driving school.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWbKRhUeKRL3mOY6OQt0IymUaFR8ZiqhhE3tkZr0ABlArwSgNYWDLdhhJ9SjjQy2YJ1kGb41uxB8f2RhnU4-hcoDbdNm59Mor8jLz-QcjBu5Jwr-zDn9Af0Bte9zN75Q0-p6UIIeDfNcRH/s640/dominos-japan-gps-reindeer-icon.jpg)
With the reindeer plan being shelved, they're left with decorating some of their delivery cycles to look like reindeer with antlers and the like.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfvhBeNbd5vcrMj1tbC-LZ34FpwQRqHV3cRPdZj_McorgRKL0Bpfy2OiluThK4fjKDLsDfchAid8fbmckGXvhB7qY4pwJcfud8izstoB0mUwqaITEGdT-mDTiCOQp3KH0VYFdIAsfK-K-A/s640/dominos-japan-reindeer-cycles.jpg)
Here's a longer video of the reindeer training in-progress:
Photos via Domino's Japan.
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