According to the brand, the new marshmallow is the cereal's first new permanent marshmallow in 10 years and is the first marshmallow both inspired and created by children. The unicorn marshmallow features a white unicorn with a mane of bright purple and blue. It replaces the hourglass marshmallow.
The current marshmallow line up for Lucky Charms cereal now includes hearts, yellow stars, purple horseshoes, clovers, blue moons, rainbows, red balloons, and unicorns.
Boxes of Lucky Charms with new unicorn charms have already begun rolling out in stores and should be available nationwide by March 2018.
Photo via General Mills.
