Jan 26, 2020

Magnum Debuts New Ruby Minis Ice Cream Bars

Magnum debuts new Magnum Ruby Minis ice cream bars featuring a shell of ruby chocolate.

The ruby chocolate shell surrounds a core of sweet cream ice cream. According to the brand, they are the first national ice cream brand to combine ruby chocolate with ice cream.

Ruby chocolate  (which is actually pink in color) was introduced in 2017 by Barry Callebaut, one of the world's biggest cocoa processors and chocolate manufacturers. The flavor profile of the chocolate is fruity, sour, and sweet without much in the way of cream or chocolate notes.

You can find Magnum Ruby Minis at select retailers now with a wider, nationwide launch starting next month. It comes in 11.1-oz boxes of six bars for a suggested price of $4.99 each.

Photo via Magnum.

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