New Ruffles Lime & Jalapeno features "tangy lime zest and a spicy kick of jalapeno."
To celebrate the launch of the new Ruffles flavor, they're putting out three limited-edition packaging designs for the new flavor that were created in partnership with Davis and are giving away some of the bags on Instagram and Twitter.
Ruffles Lime & Jalapeno potato chips will start appearing at select retailers starting January 20, 2020 and at retailers nationwide starting February 3, 2020. The chips come in 8.5-oz bags for a suggested retail price of $4.29 and 2.5-oz bags for a suggested retail price of $1.89.
Photo via Ruffles.