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Feb 25, 2022

Post Unveils New Magic Fruity Pebbles Cereal

In celebration of National Cereal Day (March 7, 2022), Post reveals new Magic Fruity Pebbles cereal as a limited-edition flavor consisting of red and yellow crispy rice flakes that will turn your milk purple.

The new cereal arrives as part of a collaboration between Fruity Pebbles, Nike, and LeBron James and will also see the release of limited-edition, Fruity Pebbles-inspired, Nike basketball shoes.

The new Nike LeBron James 19 Low Magic Fruity Pebbles shoes feature actual photography of the Magic Pebbles red and yellow cereal flakes, a Flintstones graphic on the in-sole, and an air-insert in the heel that changes from clear to purple in the sun's UV light.

Magic Fruity Pebbles cereal arrives at select retailers nationwide starting March 7, 2022, while supplies last. Each box of the cereal will include an promotion on the box that offers 20 percent off a single item at Nike.com. There will also be a sweepstakes with six pairs of the Nike x LeBron x Pebbles shoes up for grabs at MagicFruityPebbles.com.

Photo via Post Consumer Brands.