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Dec 13, 2022

New Snickers Hi Protein Bar Set to Arrive in January 2023

Mars expands into protein bars with the announcement of the new Snickers Hi Protein bar, which are set to arrive starting in January 2023.

The new Snicker Hi Protein Bar features "same satisfying chocolate, caramel and peanut ingredients" as a regular Snickers candy bar but with 20 grams of protein per bar. The concept here, according to Mars, is to offer a "satisfying solution for people who want the benefit of high protein without sacrificing on taste.."

You can find Snickers Hi Protein bars as single-size, 2.01-oz bars at select retailers starting in January 2023 with a wider nationwide roll-out to follow later in the year.

Photo via Mars Wrigley.