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Dec 22, 2019

Coca-Cola Tests New "Insiders Club" Drink Subscription Service

Coca-Cola is testing a new drink subscription service, the Coca-Cola Insiders Club, where subscribers get to try some of the 20 or so drinks that the company is launching early next year.

The way it works is you sign up for a six-month membership for either $50 (prepaid) or $10 per month and then receive a month shipment of three select beverages (some before they arrive on store shelves) plus "a few surprises and swag."

While the initial 1,000 subscriptions sold out in three hours, you can join a wait list to be notified as more subscriptions become available.

According to Coca-Cola, the new subscription test was inspired by the growth of curated subscription box services such as Dollar Shave Club, Birchbox, and the like.

Depending on how it goes, they may extend the subscription service beyond the six-month trial.

Photo via Coca-Cola.